After thorough reflection and research, I devised a second intervention, and I wanted to fight fire with fire and fight back in the same way. I chose to do two simple experiments with visualizations to increase my persuasiveness. And add the crowd tag when the video is delivered, to be more accurate to my target group.
What
When sales are selling their pharmaceutical products on social media, they do some small experiements in order to convince people to buy them. For example: They add alcohol to their products and found that a large of colloids are produced, so they claim that their products are rich in precious ingredients such as fish glue.
I fight back in the same way, and did the following two experiments.
Expreiment 1: Refuting alcohol can test whether products contain fish glue.
I ask a doctor, and she said that there was no scientific basis for their experiment. So in the expirment, I also add alcohol to their products and strirred it, but found that there was no similar effect.
Expreiment 2: Explain how collids are produced.
I change a new one and add carrageenan power to it. After stirring, I find that a large amount of colloids are produced . But this colloid is only produced by a very common thicker, which has no nutritional or medicinal value.
Feedback
Many netizens expressed great anger after seeing the video and said that they would not buy it again.
Reflection
This intervention solves the problems that arose in the previous intervention：
- How to make people believe me: I fight back in the same way, presenting simple experiments in front of an audience.
- How to push to the target audience: I added a lot of titles and topics when I posted the video and referenced the name of the event.
However there are so many different ways to sell on social media, they have different products, and they do different shows to confuse consumers. The coverage of such a counterattack is too small to solve the problem on a large scale.