Reasons why people buy such products through social media
- Many people lack knowledge about medical-related products.
- The price is low.
- People’s desire to survive： Many chronic diseases are not effectively treated, and people want to try something new
- Brainwash：There is a big data algorithm on Chinese TikTok, which will repeatedly push relevant videos to people of a certain age group and those who have searched for relevant keywords
- Placebo effect：People believe it works even though it’s not a real medicine.
How businesses use social media to entice people to buy
- Social media is very popular in China, and most people choose to buy daily necessities, vegetables and fruits from social media. In this way, they let more people know about them.
- Use social media to disseminate information, add special effects, sound effects, etc. to create visual and auditory effects, and incite people’s emotions, which cause people to be unable in a rational situation.
- Such products are generally not classified as medicines, and the government does not regulate them.
- When selling, the sales in the video will vaguely describe the efficacy and concept of the product to avoid false advertising.
- Herd mentality：On social media, people can easily see other people’s comments and sometimes follow the crowd.